Made with Meaning
The teams across our three manufacturing facilities are the heart of our organization. The pride they take in their work shows in every piece of furniture they touch. This short film celebrates the work they do to ensure that every Geiger and DatesWeiser product is made with meaning.
The art of making furniture at Geiger and DatesWeiser looks quite a bit different today than it did when our brands first got into the business. But for every laser cutter that’s come online since, we still value the expert eyes of our materials team to inspect each sheet of veneer. CNC machines can only take joinery so far before the hand of an artisan is needed to finish the job. And there will never be an algorithm that could replace the combination of care and skill that makes the difference between just another beautiful piece of furniture and an absolute masterpiece.
So, while there may be differences in the way we do things today compared to the way we did them in the past, it’s these differences that bring us closer to the standard of understated perfection we’ve been striving for since the beginning.
It’s a simple, but powerful formula: Give people meaningful work, empower them with the tools they need to excel, and watch them achieve more than they ever thought was possible. That’s what happens daily on the shop floor of each of our manufacturing facilities:
